Look put together. Skip the appointment 

Your Lashes. Your Brows. Your Time 

Shop Lashes Shop Brows

No bond & seal needed | Up to 7 day wear | Designed by a Cosmetic Tattoo Artist |

Lash It Collection

Four looks, one system. 
Each style is built around a different eye effect, not just a lash length.

Same eyes, Classy applied.

No filter, no extensions, no appointment. This is what 5 minutes looks like.

How it works

Three steps. No lash tech, no appointment, no glue.

Step 1. Prep

Start with clean, completely dry natural lashes. Gently curl them and avoid mascara, oil or leftover makeup

Step 2. Place

Lift a cluster without touching the pre-glued band. Place it just beneath your natural lashes, about 1mm away from the waterline.

Step 3. Secure

Gently press & clamp the cluster against your natural lashes to secure it. Continue from the outer corner inward, adding clusters until you reach your desired look.

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Brows It Collection

Four shades, designed to match your natural brow colour 

PDA Brows It Kit - Light Brown

PDA Brows It Kit - Light Brown

$49.95

PDA Brows It Kit - Medium Brown

PDA Brows It Kit - Medium Brown

$49.95

PDA Brows It Kit - Deep Brown

PDA Brows It Kit - Deep Brown

$49.95

PDA Brows It Kit - Soft Black

PDA Brows It Kit - Soft Black

$49.95

Designed by PMU Artist

Create by professional who work with brows and lashes every day.

Made for everyday

Simple, quick steps that fit into your morning routine 

No salon appointment 

Done by you, at home in minutes 

OUR STORY

 Made from real experiences. Designed for real life.

I was born with very little  brow and lash hair. I know the feeling of avoiding a bare -faced photo, of redrawing brows that never look quite even, of wishing my eyes looked more awake without a two hours salon appointment.

Over 10 years working with brows and lashes, I’ve met so many women who feel exactly the same - busy mums, working woman, woman who simply want to feel put-together without the time, cost or fuss.Their struggle became my starting point.

PDA Lash It and PDA Brows It are made from real experiences and real struggle - mine and my clients’. Simple everyday products  so you can look after yourself  feel confident every day.

Because looking after yourself shouldn’t be complicated.

Hayley - Founder, PDA Beauty 

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Frequently asked questions

How long do they last?

Our glue is designed to keep your lashes looking gorgeous for around 5–7 days. Just be gentle around your eyes while they’re on — a little care goes a long way in helping the glue stay settled and your set stay flawless.

Will they damage my natural lashes?

Not at all! Applied and removed the right way, our clusters are kind to your natural lashes. Just avoid pulling or picking at them, and always remove with an oil-based makeup remover for a smooth, damage-free finish.

Do I need bond & seal or glue?

Nope! Every cluster comes pre-glued and ready to go — no extra products, no mess, no fuss.

How do I apply them?

Every box comes with easy step-by-step instructions on the back. Simply place the lash underneath your natural lash line, nice and 1mm away from the root, then give it a gentle press at the end to help the glue really stick.

How do I take them off?

Soak a cotton pad in oil-based makeup remover and hold it against your lash line for 10–15 seconds. Then gently slide the cluster off — no pulling, no tugging, just a smooth glide.

Can I wear them with contacts or glasses?

Absolutely! They’re lightweight and sit close to your natural lash line, so they’re totally comfortable with contacts or glasses.